Marketing in Action, Rebranding Bank Muscat

Marketing in Action Case Study Re specking bm discolouration legality is built through crying customer experience in a brand that pull up stakes not disappoint. Thus, modern brands atomic number 18 judged by the value they continually offer their customers: trust, reliability, respect, results. Bank muskat (bm) is the largest fiscal go provider in Oman and provides the complete run for of financial products. In Oman, bm enjoys a market tract of somewhat 38.03% in name of total assets and most 34.37% in terms of total customer deposits as at exhibit 2012. It has a strong sweeping margining franchise built on its exchequer and investment cussingbusinesses. bms international operations is comprised of classify operations in KSA and Kuwait, Muscat Capital, the investment banking accessory in KSA, minority shargonholdings in BMI Bank, a technical bank in Bahrain, Mangal Keshav Holdings, a brokerage firm in India, and Silkbank, a commercial bank in Pakistan. It a lso has representative offices in Dubai and Singapore. Bms truth dole outs atomic number 18 listed on the MSM, and its GDRs are listed on the London Stock Exchange (LSE). bms main business groups are: 1) Corporate banking 2) Retail banking 3) wholesale banking and 4) International operations As at December 2011, theshare of assets of OMR 7.

2 billion and share of net profits of OMR 117.5 million are spread crosswise these businessgroups. Following the decision by CBO to licence Moslem banking in Oman in June 2011, bm has identified Islamic banking as a separate business group. business lines are furthe r back up by the corporate services group a! nd other statutory functions including the Risk management unit. The Brand: Bank Muscat (bm) recognizes that construct strong brand equity is an important recipe for success. The bank has moved its brand to a philosophic plateau: it holds that the brand is associated with its commitment to the development of Omani citizens and society; it believes in the use up to bring about a positive...If you want to get a full essay, coiffe it on our website: OrderCustomPaper.com

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